We are a barfi-specialist brand of authentic Indian sweets called Good News Sweets. Innovators are inspired by challenges, and breakthroughs are made as a result of identifying market gaps. Indian sweets are difficult to consume by millennials and the older generation because they come in large pieces. As a result of the quantities of sugar and butter they use, they can actually harm your health in the long run.
In order for people to enjoy sweets in a healthier manner and with new flavours, we knew there needed to be more. Good News Sweets was born.
Sugar content was reduced by 45-50%, while the desirable flavours within the sweet were increased by 64%. By reducing the size of the sweet, we helped transform it into a delicacy. Imagine eating a piece of Hotel Chocolat. Brands like this flourish during the holiday season and for gifts and favours.